The Flash (CW)
S.T.A.R. Labs
Mobile Research Unit

Creative Director/Lead Designer

To promote the debut of the TV show “The Flash”, we created a travelling laboratory to search for potential metahumans among fans. We designed a variety of tests to gauge participants’ speed, reflexes, and reaction times, and used Unity/VR to visualize and optimize layout and guest flow.

The activation was designed to be fully collapsible, with a 1-hour setup in each location it travelled to, and served over 4,000 guests.